

PWR

PWR is a leading ANZ-based gaming org, home to top-tier players, coaches, creators, and developers. Since launching in 2020, they’ve built a global presence through competitive excellence, standout content, and creative collaborations with brands (Both in-game and IRL).
With over 5M followers across platforms (not including individual creator channels), PWR represents the cutting edge of gaming culture - offering a meaningful bridge between traditional marketing and new media.
FOLLOWERS

2,870,000

48,500

134,952

1,600,000

503,100
1.1B
Total Views on YouTube
280M+
Map Plays
5M+
TOTAL COMBINED FOLLOWERS

PWR x McDonalds (Grimace)
PWR teamed up with McDonald's to welcome an unexpected new squad member - Grimace! Lachlan, the founder of PWR, introduced Grimace to the team in a VIP-style social video, setting the stage for a campaign that blended gaming, pop culture, and exclusive giveaways. The campaign featured PWR creators competing against Grimace in live-streamed matches, integrating the launch of the new Grimace Shake and the exclusive Purple PWR VIP Giveaway. Fans had the chance to win a custom purple PWR PC alongside limited-edition Grimace x PWR merch. With talent-driven amplification across major social and streaming platforms, alongside branded content on top gaming sites, the campaign delivered high-energy engagement - bringing McDonald's deeper into gaming culture with PWR.
MULTI
Platform Activation
CUSTOM
Collaboration Apparel for Giveaways
MULTI
Creator Approach
NACON | RIG
For the past two years, PWR has partnered with Nacon and RIG to bring their premium gaming gear to the forefront, exclusively promoting Nacon controllers and RIG headsets through high-impact content and global brand integration. The partnership launched with two high-production announcement pieces, setting the tone for a collaboration that blended high-quality visuals, engaging storytelling, and cutting-edge gaming technology. PWR leveraged its multi-platform approach - from long-form YouTube content to short-form viral moments and dynamic social campaigns - ensuring sustained engagement with the gaming audience. Beyond digital content, PWR creators became the faces of Nacon and RIG in retail, with assets captured through premium photo and video shoots featured in EB Games, Walmart, and GameStop stores worldwide. This seamless blend of content, product storytelling, and global visibility has made Nacon and RIG an integral part of the PWR ecosystem, strengthening their connection with gamers everywhere.
2 YEAR
Partnership
MULTI
Platform Gaming Content
GLOBAL
Retail and Digital Integration
Geoguessr
In 2025, PWR teamed up with GeoGuessr to bring a fresh and engaging spin to the iconic geography-based game. From concept development to production, PWR crafted unique video content that resonated with our gaming audience, delivering high-energy challenges that blended skill, humor, and competition. The campaign featured both long-form and short-form content, designed to maximize engagement and longevity. With millions of views in just weeks, the partnership showcased GeoGuessr in an exciting new light - solidifying its place in gaming culture through PWR’s dynamic storytelling and creator-driven approach.
2
Sponsored Videos
7.1M+
Views in 3 weeks
CUSTOM













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