BRANDS THAT WE'VE WORKED WITH
PWR Up With Garnier
MGMT.exe partnered with Garnier for a 6+ month campaign bringing skincare into gaming through authentic, creator-first content. Across multiple phases, talent including Winter, Nalopia, Chanzes, Vindooly, Overstrand, and Jacque delivered ‘Blackout Challenge’ livestreams, short-form videos, and social support - encouraging gamers to embrace self-care through fun, challenge-led content. The campaign culminated at PAX Australia with the PWR Up with Garnier activation: a chill-out space where fans met creators, trialled products, and won prizes. It showcased how lifestyle brands can build meaningful connections in gaming culture.
6+ MONTH
Partnership
MULTI
Talent Campaign
BOTH
Online and Offline
McDonalds (Grimace Shakeup)
MGMT.exe partnered with McDonald’s to launch Grimace into gaming culture through a creator-led campaign that teased his arrival as the newest member of the PWR squad. Across short-form content, talent including Loserfruit, Lachlan, Winter, and Overstrand built anticipation - each adding their own unique spin to the narrative. The campaign culminated in a livestream from PWR HQ, where Grimace joined the creators for in-game challenges and brand moments. Blending storytelling, meme culture, and IRL energy, the campaign delivered a culturally resonant moment that brought McDonald’s deeper into gaming.
MULTI
Platform Integration
MULTI
Creator Execution
CROSS
Platform Content Rollout
LEGO: Mystery of the Monolith
As part of LEGO’s “Mystery of the Monolith” Fortnite Campaign, Lachlan and Loserfruit were engaged to drive awareness and engagement around LEGO’s new in-game experiences. Through a mix of livestream content, short-form storytelling, and community participation, the duo brought the campaign to life in an authentic and entertaining way. MGMT.exe worked closely with LEGO to ensure a tailored execution for each creator, successfully bridging worlds of gaming and imagination
GLOBAL
IP Integration in Fortnite
MULTI
Creator Execution
CROSS