Overstrand
Lucas “Overstrand” Grzesiak is a core member of PWR and one of the most beloved creators in the Fortnite community. Known for his wholesome content, feel-good humour, and deep connection with his audience, he’s built a loyal following across platforms.
Overstrand combines technical skill with storytelling and a strong sense of creative direction - making him a trusted partner for campaigns that want to resonate with real audiences and deliver lasting impact.
FOLLOWERS
753,000
116,000
18,795
354,900
45,100
231M
Total Views on YouTube
560K
TOTAL WATCHED HRS on Twitch
1M+
TOTAL COMBINED FOLLOWERS
Doordash
Overstrand teamed up with DoorDash for the "Smash It!" gaming challenge campaign, integrating engaging Fortnite challenges into an interactive Twitch livestream. Through a dynamic combination of Instagram, Twitter, TikTok content, and a two-hour stream, Overstrand delivered DoorDash's messaging authentically - showcasing fast delivery, diverse offerings, and community rewards. By successfully completing in-game tasks, Overstrand unlocked exclusive DoorDash Cash vouchers for his audience, effectively driving awareness and engagement, and highlighting DoorDash as an essential service for gamers.
Innovative
Content Approach
Authentic
Brand Alignment
Cross
platform Execution
Mastercard - Play Secure
Overstrand partnered with Mastercard for their "Play Secure in 60 Seconds" campaign, creatively integrating Mastercard’s payment security messaging with Fortnite's popular vault mechanic. Through dynamic short-form content across YouTube Shorts and Instagram Reels, Overstrand authentically showcased Mastercard’s core technologies - tokenisation protection, Click to Pay, and AI fraud prevention - by playfully comparing them to in-game scenarios. The engaging format highlighted Mastercard’s security features effectively, delivering both strong audience engagement and clear brand messaging
Challenge
Based content
MULTI
Platform Execution