Loserfruit has maintained a long-term partnership with ROG over the past four years, consistently creating authentic, creator-led content that connects with her audience. This ongoing collaboration has positioned her as a trusted ambassador for the brand within the gaming community. As part of this partnership, she recently showcased the ROG Ally handheld gaming device in a dynamic video that highlights its real-world portability and versatile gaming capabilities. The content features her seamlessly transitioning between different locations around the world, demonstrating the device’s ability to deliver high-performance gaming anytime, anywhere.

Loserfruit partnered with Tourism New Zealand and the Minecraft movie to launch the world’s first destination DLC—Aotearoa New Zealand—bringing the country’s iconic landscapes into the virtual world. She created a captivating longform video showcasing her real-life exploration of New Zealand’s stunning locations, supported by dynamic content across YouTube Shorts, Instagram, and TikTok. Additionally, she livestreamed her journey through the Aotearoa New Zealand DLC, seamlessly blending real-world travel with immersive gameplay. Embracing the campaign’s tagline, “Come Play for Real,” this innovative collaboration invited a new generation to experience New Zealand both virtually and in person.