BRANDS THAT WE'VE WORKED WITH
PWR Up With Garnier
MGMT.exe partnered with Garnier for a 6+ month campaign bringing skincare into gaming through authentic, creator-first content. Across multiple phases, talent including Winter, Nalopia, Chanzes, Vindooly, Overstrand, and Jacque delivered ‘Blackout Challenge’ livestreams, short-form videos, and social support - encouraging gamers to embrace self-care through fun, challenge-led content. The campaign culminated at PAX Australia with the PWR Up with Garnier activation: a chill-out space where fans met creators, trialled products, and won prizes. It showcased how lifestyle brands can build meaningful connections in gaming culture.
6+ MONTH
Partnership
MULTI
Talent Campaign
BOTH
Online and Offline
McDonalds (Grimace Shakeup)
MGMT.exe partnered with You Know Gaming to launch the new Maccas Grimace Shake. Lachlan, the founder of PWR, introduced Grimace to the team in a VIP-style social video, setting the stage for a campaign that blended gaming, pop culture, and exclusive giveaways. The campaign featured PWR creators competing against Grimace in live-streamed matches, integrating the launch of the new Grimace Shake and the exclusive Purple PWR VIP Giveaway. Fans had the chance to win a custom purple PWR PC alongside limited-edition Grimace x PWR merch. With talent-driven amplification across major social and streaming platforms, alongside branded content on top gaming sites, the campaign delivered high-energy engagement - bringing McDonald's deeper into gaming culture with PWR.
MULTI
Platform Integration
MULTI
Creator Execution
CROSS
Platform Content Rollout
LEGO: Mystery of the Monolith
As part of LEGO’s “Mystery of the Monolith” Fortnite Campaign, Lachlan and Loserfruit were engaged to drive awareness and engagement around LEGO’s new in-game experiences. Through a mix of livestream content, short-form storytelling, and community participation, the duo brought the campaign to life in an authentic and entertaining way. MGMT.exe worked closely with LEGO to ensure a tailored execution for each creator, successfully bridging worlds of gaming and imagination
GLOBAL
IP Integration in Fortnite
MULTI
Creator Execution
CROSS